Good judgment comes from experience, experience comes from mistakes.
In 1975 we started a business – the word ‘startup’ didn’t exist then – a simple copy center in lower Manhattan. It was a retail store which served the public with copies, wedding invitations, rubber stamps, offset printing etc.
After six months we learned that there was a very big commercial copy industry. Namely, large law firms bought ten of thousands of copies on a daily basis. We also learned that large corporations regularly utilize outside printers for their large copying jobs.
We decided to join the fray.
After six months we moved out of the retail location to a large commercial space. We set up a sales plan, upgraded out equipment, hired professionals and started to grow.